Marketing Communications

New Boston Marketing Services

We have created successful strategic marketing communications solutions for a variety of clients in transportation, pharmaceutical, healthcare, education, sales and training, hospitality and food services, retail, legal, not for profit and broadcasting.

  • Strategic Business Consulting
  • Communications Plans
  • Internal and External Positioning
  • Social Media Strategy & Implementation
  • Website Design and Content Development

Case Study

The Challenge

How can a small retailer in a niche market make a big impact?

Building Blocks

The NBA All-Stars came to Toronto.  Along with it, there was a big opportunity for a small retailer that sells limited edition and exclusive lines of sneakers to get in on the action and on the media radar.

A perfect fit!

The retailer just agreed to sell basketball superstar Dwyane Wade’s Way of Wade (WOW) NBA exclusive Sneaker line during the weekend. So, what could be better than a shoe signing and sighting with the NBA Superstar? The media was primed, our social media team did advance and day of live updates while hundreds of fans lined up at the door in the early frosty morning.


Company Instagram followers grew, media coverage ranged from national coverage to top sneaker to lifestyle blog sites. The retailer’s suppliers took a renewed interest, and the brand has upped its’ brand Q.


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