Unlocking Your Brand’s Potential: Crafting Marketing Strategies That Resonate
5 Tips for Crafting Marketing Strategies that Resonate
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Why summertime is the best time to review your marketing plans & strategies.
Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer…
Is your messaging getting lost or getting results?
What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in…
How one employment lawyer stood out and added a new practice area
A CASE STUDY There are lots of employment lawyers but how do you stand out? That was the challenge posed by an employment lawyer at a mid-sized law firm in Toronto.The sale of cannabis in Canada would become legal in a year and a half. Naturally, there would be many…
How to get Media Coverage
If you are a small to mid-sized business or organization and looking for the best way to grow your business you might consider the advantages of PR when considering various options such as advertising. As a former journalist, I have been on the receiving end of many a pitch…
Why Build a Personal Brand?
What makes you or your business different and stand out from your competitors or colleagues is what sets you or your company apart. YOUR BRAND—IS YOU and what makes your career or company EXCEPTIONAL & UNIQUE. Whether you are a professional in the corporate world wanting to take your career to…
How to find your niche in a crowded marketplace?
What can you do if your product or service is offered by a multitude of businesses in your space and competition is fierce. How can you stand out and drive sales? Especially when SEO /Search Engine Optimization ad campaigns for businesses in a crowded market and a competitive geographic location,…
What Flavor are You?
I was never a big fan of ice cream until the last few years. But with days of increasing summer heat and now living close to a scoop shop, I’ve come to appreciate and look forward to indulging in an amazing variety of flavors and surprising tastes of my newest…
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