What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…
What can you do if your product or service is offered by a multitude of businesses in your space and competition is fierce. How can you stand out and drive sales? Especially when SEO /Search Engine Optimization ad campaigns for businesses in a crowded market and a competitive geographic location, have difficulty keeping clients on…
I was never a big fan of ice cream until the last few years. But with days of increasing summer heat and now living close to a scoop shop, I’ve come to appreciate and look forward to indulging in an amazing variety of flavors and surprising tastes of my newest fan food. This got me…