Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer months are an opportune time…
What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…
What makes you or your business different and stand out from your competitors or colleagues is what sets you or your company apart. YOUR BRAND—IS YOU and what makes your career or company EXCEPTIONAL & UNIQUE. Whether you are a professional in the corporate world wanting to take your career to the next level, an entrepreneur…
I was never a big fan of ice cream until the last few years. But with days of increasing summer heat and now living close to a scoop shop, I’ve come to appreciate and look forward to indulging in an amazing variety of flavors and surprising tastes of my newest fan food. This got me…