Why summertime is the best time to review your marketing plans & strategies.

Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer months are an opportune time…

How to get Media Coverage

If you are a small to mid-sized business or organization and looking for the best way to grow your business you might consider the advantages of PR when considering various options such as advertising.   As a former journalist, I have been on the receiving end of many a pitch and know what makes an…

Why Build a Personal Brand?

What makes you or your business different and stand out from your competitors or colleagues is what sets you or your company apart. YOUR BRAND—IS YOU and what makes your career or company EXCEPTIONAL & UNIQUE. Whether you are a professional in the corporate world wanting to take your career to the next level, an entrepreneur…