Category Archives: Messaging

Why summertime is the best time to review your marketing plans & strategies.

Branding, Marketing Communications, Media & PR, Messaging, UncategorizedBy New Boston Communications

Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer months are an opportune time…

Is your messaging getting lost or getting results?

Branding, Marketing Communications, MessagingBy New Boston Communications

What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…