When people ask me about artificial intelligence, they are often surprised by my answer. I’m not particularly interested in AI. I’m interested in visibility. For years, I’ve worked with organizations, professional service firms, consultants, financial advisors, lawyers, and business owners who were exceptionally good at what they do—but struggled with a common challenge: They were…
Did you know that nearly 50% of mergers fail due to poor communication? This stark reality highlights the critical need for effective communication during mergers and acquisitions (M&A). M&A processes are complex and require more than just financial and operational integration. Drawing on firsthand experience from the GlaxoSmithKline (GSK) merger, this blog highlights essential communication…
Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer months are an opportune time…
What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…