Tag Archives: website

The Challenges of Creating Your Own Website: Why DIY Builders Fall Short and Professionals Shine

It’s about time I refreshed my website. It’s been way too long. As the saying goes…the shoemakers children. In doing so, I started to think about the challenges of the DIY builders and why they fall short and why working with a professional is worth the investment. In today’s digital age, having a website is…

Is your messaging getting lost or getting results?

Branding, Marketing Communications, MessagingBy New Boston Communications

What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…