Don’t let complacency set in! As the sun shines brighter and the temperatures rise, it’s tempting to let the summer season be a time for relaxation and leisure. However, it’s crucial not to let this valuable time slip by without assessing and reviewing your marketing plans and strategies. The summer months are an opportune time…
What is the first impression when people check out your website or marketing materials? Is your messaging clear? Most markets are saturated with products and services. There is a lot of competition for your attention. Your prospects need to know right away, “What’s in it for me.” Start with the “What’s in it for me” question. It’s…
A CASE STUDY There are lots of employment lawyers but how do you stand out? That was the challenge posed by an employment lawyer at a mid-sized law firm in Toronto.The sale of cannabis in Canada would become legal in a year and a half. Naturally, there would be many issues and questions about the…
If you are a small to mid-sized business or organization and looking for the best way to grow your business you might consider the advantages of PR when considering various options such as advertising. As a former journalist, I have been on the receiving end of many a pitch and know what makes an…
What makes you or your business different and stand out from your competitors or colleagues is what sets you or your company apart. YOUR BRAND—IS YOU and what makes your career or company EXCEPTIONAL & UNIQUE. Whether you are a professional in the corporate world wanting to take your career to the next level, an entrepreneur…
What can you do if your product or service is offered by a multitude of businesses in your space and competition is fierce. How can you stand out and drive sales? Especially when SEO /Search Engine Optimization ad campaigns for businesses in a crowded market and a competitive geographic location, have difficulty keeping clients on…
I was never a big fan of ice cream until the last few years. But with days of increasing summer heat and now living close to a scoop shop, I’ve come to appreciate and look forward to indulging in an amazing variety of flavors and surprising tastes of my newest fan food. This got me…